An International 2 Days 1 Night
Get Together for Professionals
in Performance Marketing
Bangkok, Thailand

23-24 June 2022

HOOK 2022

An ASEAN-centric knowledge-sharing and business networking 2 days 1 night event meticulously designed for decision-making level professionals to achieve their business goal with Performance Marketing, the most powerful ROI-oriented marketing execution empowered by data technology and global connectivity.

Gallery

SPEAKERS

Meet the real Deals

Mike Katayama

Ads Privacy Lead, Google Asia Pacific

Bansari Vyas

Director of Product Marketing, APAC Regional Team

Kosuke Sogo

Co-Founder & CEO

Punsak Limvatanayingyong

Country Manager, Thailand Managing Director Creator Growth

Chase Buckle

VP Trends, GWI

Laura Connell

Consumer Trends Manager, GWI

Carroll Kee

General Manager, SEA - Partner

Jason Pee

Director

Nuttapon Boonpinon

Managing Partner

Nopparat Lalitkomon

Senior Associate

Danielle West

Principal Business Solutions Manager

Anton Roos

Head of Marketing

Pawit Pharpatara

Head of Data Science

Kiran Mathew

Senior Regional Manager

Panern Asavavipas

Chief Business Development Officer (CBDO)

Pedro Uria-Recio

Chief Analytics & AI Officer

Sirikarn Sakulrattanasangmanee

Senior Business Development Manager

Devika Sachaphimukh

Business Development Manager

Dave Malhotra

CEO & Lead Hustler

Surasak Lhueng-u-sakul

Co-Founder Director of Planning and Ideas

HOOK CONFERENCE 2022

Premium localised content

HOOK is all about quality conversations among top-notch marketing professionals. We talk local and get to the actual SEA scenes. No cookie- cutter content allowed.

Meet the real deals

HOOK aspires to be the most productive business matching platform for Performance Marketing community in SEA: Marketing teams with big plans meet Marketers with the big guns.

On-demand replay

There are more than 25 sessions running in parallel across 2 days, you will surely miss some of them live. But no worries, both on-site and on-line participants can access all sessions replay for 30 days after the event is concluded.
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TRACKS

1 +

SESSIONS

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SPEAKERS AND MODERATORS

JAM PACKED.

HOOK takes your time seriously. We know you are busy. But trust us, the insights, the wisdom, and the conversations we are to share during these 2 days 1 night will definitely worth it. Plus, the hotel is superb and the food is almost unreal.

25+ Sessions

5 Tracks, 25+ sessions, 25+ speakers and moderators curated in 40-minute content and 20-minute break so you can catch everything bite-sized but mouthful.

HOOK AGENDA

Thursday 23rd June 2022

10.00 AM

Registration

13.45 PM

Opening session

14.00-18.40 PM

HOOK sessions

19.00-21.00 PM

Official Party

Friday 24th June 2022

10.00 AM

Registration

11.00-16.40 PM

HOOK sessions

16.40 PM

Keypoint Take Away session

17.00 PM

End of the event

14.00-14.40 PM

Fetch the Info: Making Sense Out Of The Market Insights

STAGE 1 (SALA THAI)

speaker-1

Chase Buckle

speaker-2

Laura Connell

14.40-15.00 PM

Break

Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)

15.00-15.40 PM

Why and how Web3.0 will change online marketing upside down

STAGE 1 (SALA THAI)

speaker-1

Anton Roos

15.00-15.40 PM

ASEAN Case Study: Scaling eCommerce and Beyond Thailand

STAGE 2 (PAGODA)

speaker-1

Nuttapon Boonpinon

15.00-15.40 PM

How to use Social Listening to create more engaging Ads

STAGE 3 (Pavillion)

speaker-1

Panern Asavavipas

15.40-16.00 PM

Break

Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)

16.00-16.40 PM

Benefits of Benchmarking: Reap the Rewards of Competitive Intelligence

STAGE 1 (SALA THAI)

speaker-1

Carroll Kee

16.00-16.40 PM

How ASEAN Demographics will affect business trajectory

STAGE 2 (PAGODA)

speaker-1

Matthieu Francois

16.40-17.00 PM

Break

Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)

17.00-17.40 PM

Unpacking the next-generation of commerce for Southeast Asia

STAGE 1 (SALA THAI)

speaker-1

Kosuke Sogo

17.00-17.40 PM

Retargeting for better conversion

STAGE 2 (PAGODA)

speaker-1

Kiran Mathew

17.00-17.40 PM

Sales Hacking

STAGE 3 (PAVILLION)

speaker-1

Dave Malhotra

17.00-18.00 PM

Break

Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)

18.00-18.40 PM

Business Transformation for the Post Covid Era to win in Thailand

STAGE 1 (SALA THAI)

speaker-1

Ariya Banomyong

19.00-21.00 PM

Official Party

11.00-11.40 AM

Marketing Analytics Done Right

STAGE 1 (SALA THAI)

speaker-1

Danielle West

11.00-11.40 AM

It's the people, not the data that fails you: The right mindset for marketing leaders toward Data Science

STAGE 2 (PAGODA)

speaker-1

Pawit Pharpatara

11.40-12.00 AM

Break

Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)

12.00-12.40 PM

PDPA Implementation: Checklist / PDPA - Everything you need to know to be compliant

STAGE 1 (SALA THAI)

speaker-1

Nopparat Lalitkomon

speaker-2

Thammapas Chanpanich

12.00-12.40 PM

Chatbot 101

STAGE 2 (PAGODA)

speaker-1

Devika Sachaphimukh

12.00-12.40 PM

Telco data in performance marketing in a post-cookie world

STAGE 3 (Pavillion)

speaker-1

Pedro Uria-Recio

12.40-13.00 PM

Break

Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)

13.00-13.40 PM

Driving sales through influencer marketing & affiliate marketing

STAGE 2 (PAGODA)

speaker-1

Punsak Limvatanayingyong

13.00-13.40 PM

How to Develop a Strategic Plan Using Consumer Digital Signals?

STAGE 3 (Pavillion)

speaker-1

Jason Pee

13.40-14.00 PM

Break

Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)

14.00-14.40 PM

Personalised Advertising in a Cookie less world

STAGE 1 (SALA THAI)

speaker-1

Bansari Vyas

14.00-14.40 PM

Influencer Marketing: the new era of data-driven influencer selection and campaign performance measurement

STAGE 2 (PAGODA)

speaker-1

Sirikarn Sakulrattanasangmanee

14.40-15.00 PM

Break

Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)

15.00-15.40 PM

Status Quo & Potential of Performance Marketing in Thailand

STAGE 2 (PAGODA)

speaker-1

Kewalin Singhakham

15.00-15.40 PM

A/B Testing drives the results

STAGE 3 (Pavillion)

speaker-1

Nuttakorn Rattanachaisit

15.40-16.00 PM

Break

Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)

16.00-16.40 PM

Marketing in the Post Cookies World

STAGE 1 (SALA THAI)

speaker-1

Mike Katayama

16.40-17.00 PM (Closing)

Keypoint Takeaway

STAGE 1 (SALA THAI)

speaker-1

Surasak Lhueng-u-sakul

FLOOR PLAN

Meet Up

HOOK is designed to be a large business lounge where you can share a conversation with your peers in a relaxing setting with endless flow of food and drinks.

Full-board!

  • Access to all sessions
  • Free flow F&B
  • 1 night stay with breakfast
  • Welcome dinner/party
  • Networking dinner
  • 30-day on-demand replay

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Our Content Tracks

Follow these tracks to make sure you grab all the content you need to achieve your marketing goals.

Post-COVID / Post-Cookies

➤ Industry update
➤ Technicality update
➤ Post-COVID behaviour
➤ Data privacy
➤ Winner cases discussions

1

Channels & Platforms

➤ Omnichannel and sales impact
➤ Conversion clinic
➤ Social-commerce platforms comparison
➤ Platform business community

2

Data-driven Decision Making

➤ Competitive intelligence
➤ Predictive market research
➤ A/B Testing
➤ Relearn KPI setting
➤ Increase LTV with data management

3

ASEAN Focus

➤ Growth in ASEAN
➤ Geo-demographic shifts
➤ Customer behaviour insights

4

Influencers

➤ From Like to Sales
➤ Content creator VS Influencers
➤ ASEAN influencers
➤ KOL Study

5

BUY TICKETS

VIRTUAL TICKET

Join us live + 30 days replay access
18000฿
9,500 ฿ SAVE 47%
  • Identified as an Attendee
  • In-person networking break
  • Accommodation at Bangkok Marriott Marquis 1 night in Single Occupancy (22nd – 24th June 2022)
  • Daily breakfast at Goji restaurant
  • All day grab & go hot buffet station during conference at Bangkok Marriott Marquis
  • 1 Official Party at Bangkok Marriott Marquis
  • Access to 25+ speeches, panels, interviews and workshop
  • Opportunity to meet with Key Market Buyers more than 50 brands will show up
  • Access Live speaker Q&As
  • 1-month access to 25 content VDOs
Popular

SOLO TICKET

On-site 2D1N Individual ticket
60000฿
29,000 ฿ SAVE 52%
  • Identified as an Attendee
  • In-person networking break
  • Accommodation at Bangkok Marriott Marquis 1 night in Single Occupancy (23rd – 24th June 2022)
  • Daily breakfast at Goji restaurant
  • All day grab & go hot buffet station during conference at Bangkok Marriott Marquis
  • 1 Official Party at Bangkok Marriott Marquis
  • Access to 25+ speeches, panels, interviews and workshop
  • Opportunity to meet with Key Market Buyers more than 50 brands will show up
  • Access Live speaker Q&As
  • 1-month access to 25 content VDOs
RECOMMEND

TEAMWORK TICKET

4 tickets with dedicated networking space with TV screen for your brand visibility
240000฿
124,000 ฿ SAVE 48%
  • Identified as an Attendee
  • In-person networking break
  • Accommodation at Bangkok Marriott Marquis 2 nights in Single Occupancy (23rd – 24th June 2022)
  • Daily breakfast at Goji restaurant
  • All day grab & go hot buffet station during conference at Bangkok Marriott Marquis
  • 1 Official Party at Bangkok Marriott Marquis
  • Access to 25+ speeches, panels, interviews and workshop
  • Opportunity to meet with Key Market Buyers more than 50 brands will show up
  • Access Live speaker Q&As
  • 1-month access to 25 content VDOs
Popular

HOTEL

Perfect combinations of business and networking at the modern-yet-luxury hotel in the vibrant Sukhumvit area which is one of the most popular area in Bangkok downtown at Bangkok Marriott Marquis Queen’s Park. With an easy reach by BTS Skytrain and MRT subway, extensive event space, savor exceptional cuisine and breathtaking views of downtown Bangkok skylines and the greenery oasis next door, Bangkok Marriott Marquis Queen’s Park becomes a remarkable venue for HOOK 2022.
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