HOOK AGENDA

Thursday 23rd June 2022

10.00 AM

Registration

13.45 PM

Opening session

14.00-18.40 PM

HOOK sessions

19.00-21.00 PM

Official Party

Friday 24th June 2022

10.00 AM

Registration

11.00-16.40 PM

HOOK sessions

16.40 PM

Keypoint Take Away session

17.00 PM

End of the event

14.00-14.40 PM

Fetch the Info: Making Sense Out Of The Market Insights

STAGE 1 (SALA THAI)

speaker-1

Chase Buckle

speaker-2

Laura Connell

14.40-15.00 PM

Break

Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)

15.00-15.40 PM

Why and how Web3.0 will change online marketing upside down

STAGE 1 (SALA THAI)

speaker-1

Anton Roos

15.00-15.40 PM

ASEAN Case Study: Scaling eCommerce and Beyond Thailand

STAGE 2 (PAGODA)

speaker-1

Nuttapon Boonpinon

15.00-15.40 PM

How to use Social Listening to create more engaging Ads

STAGE 3 (Pavillion)

speaker-1

Panern Asavavipas

15.40-16.00 PM

Break

Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)

16.00-16.40 PM

Benefits of Benchmarking: Reap the Rewards of Competitive Intelligence

STAGE 1 (SALA THAI)

speaker-1

Carroll Kee

16.00-16.40 PM

How ASEAN Demographics will affect business trajectory

STAGE 2 (PAGODA)

speaker-1

Matthieu Francois

16.40-17.00 PM

Break

Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)

17.00-17.40 PM

Unpacking the next-generation of commerce for Southeast Asia

STAGE 1 (SALA THAI)

speaker-1

Kosuke Sogo

17.00-17.40 PM

Retargeting for better conversion

STAGE 2 (PAGODA)

speaker-1

Kiran Mathew

17.00-17.40 PM

Sales Hacking

STAGE 3 (PAVILLION)

speaker-1

Dave Malhotra

17.00-18.00 PM

Break

Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)

18.00-18.40 PM

Business Transformation for the Post Covid Era to win in Thailand

STAGE 1 (SALA THAI)

speaker-1

Ariya Banomyong

19.00-21.00 PM

Official Party

11.00-11.40 AM

Marketing Analytics Done Right

STAGE 1 (SALA THAI)

speaker-1

Danielle West

11.00-11.40 AM

It's the people, not the data that fails you: The right mindset for marketing leaders toward Data Science

STAGE 2 (PAGODA)

speaker-1

Pawit Pharpatara

11.40-12.00 AM

Break

Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)

12.00-12.40 PM

PDPA Implementation: Checklist / PDPA - Everything you need to know to be compliant

STAGE 1 (SALA THAI)

speaker-1

Nopparat Lalitkomon

speaker-2

Thammapas Chanpanich

12.00-12.40 PM

Chatbot 101

STAGE 2 (PAGODA)

speaker-1

Devika Sachaphimukh

12.00-12.40 PM

Telco data in performance marketing in a post-cookie world

STAGE 3 (Pavillion)

speaker-1

Pedro Uria-Recio

12.40-13.00 PM

Break

Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)

13.00-13.40 PM

Driving sales through influencer marketing & affiliate marketing

STAGE 2 (PAGODA)

speaker-1

Punsak Limvatanayingyong

13.00-13.40 PM

How to Develop a Strategic Plan Using Consumer Digital Signals?

STAGE 3 (Pavillion)

speaker-1

Jason Pee

13.40-14.00 PM

Break

Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)

14.00-14.40 PM

Personalised Advertising in a Cookie less world

STAGE 1 (SALA THAI)

speaker-1

Bansari Vyas

14.00-14.40 PM

Influencer Marketing: the new era of data-driven influencer selection and campaign performance measurement

STAGE 2 (PAGODA)

speaker-1

Sirikarn Sakulrattanasangmanee

14.40-15.00 PM

Break

Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)

15.00-15.40 PM

Status Quo & Potential of Performance Marketing in Thailand

STAGE 2 (PAGODA)

speaker-1

Kewalin Singhakham

15.00-15.40 PM

A/B Testing drives the results

STAGE 3 (Pavillion)

speaker-1

Nuttakorn Rattanachaisit

15.40-16.00 PM

Break

Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)

16.00-16.40 PM

Marketing in the Post Cookies World

STAGE 1 (SALA THAI)

speaker-1

Mike Katayama

16.40-17.00 PM (Closing)

Keypoint Takeaway

STAGE 1 (SALA THAI)

speaker-1

Surasak Lhueng-u-sakul