HOOK AGENDA
Thursday 23rd June 2022
Registration
Opening session
HOOK sessions
Official Party

Friday 24th June 2022
Registration
HOOK sessions
Keypoint Take Away session
End of the event

Fetch the Info: Making Sense Out Of The Market Insights
STAGE 1 (SALA THAI)
Break
Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)
Why and how Web3.0 will change online marketing upside down
STAGE 1 (SALA THAI)
ASEAN Case Study: Scaling eCommerce and Beyond Thailand
STAGE 2 (PAGODA)
How to use Social Listening to create more engaging Ads
STAGE 3 (Pavillion)
Break
Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)
Benefits of Benchmarking: Reap the Rewards of Competitive Intelligence
STAGE 1 (SALA THAI)
How ASEAN Demographics will affect business trajectory
STAGE 2 (PAGODA)
Break
Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)
Unpacking the next-generation of commerce for Southeast Asia
STAGE 1 (SALA THAI)
Break
Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)
Business Transformation for the Post Covid Era to win in Thailand
STAGE 1 (SALA THAI)
Official Party
It's the people, not the data that fails you: The right mindset for marketing leaders toward Data Science
STAGE 2 (PAGODA)
Break
Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)
PDPA Implementation: Checklist / PDPA - Everything you need to know to be compliant
STAGE 1 (SALA THAI)
Telco data in performance marketing in a post-cookie world
STAGE 3 (Pavillion)
Break
Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)
Driving sales through influencer marketing & affiliate marketing
STAGE 2 (PAGODA)
How to Develop a Strategic Plan Using Consumer Digital Signals?
STAGE 3 (Pavillion)
Break
Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)
Influencer Marketing: the new era of data-driven influencer selection and campaign performance measurement
STAGE 2 (PAGODA)
Break
Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)
Status Quo & Potential of Performance Marketing in Thailand
STAGE 2 (PAGODA)
Break
Grab and Go Stage 1 (Sala Thai Bar zone)
Grab and Go stage 2-3 (Swimming Pool Bar zone)