Topic : Personalised Advertising in a Cookie-less world

Bansari has been with Meta ( formerly Facebook) for 5 years prior to which she has a wealth of experience in the digital domain across product management, marketing, sales, consulting and partnerships.

She heads the  Business Product Marketing Regional team for APAC. Her team focusses on identifying opportunities in market and working with our Product Management, Engineering, Research, Data Science, Content Strategy, Design and other cross functional partners to bring new products to life. Prior to this she was playing a similar role for India before which she was the Business Head, BFSI & Travel at Facebook India & South Asia and she played a key role in building and maintaining strategic partnerships in these industries.

Prior to joining Facebook, she was the Industry Strategy Leader for Adobe’s Digital Marketing Business for the South Asia region. Her role entailed helping large organizations carve out their digital strategy, envisage the best in class digital experiences for their customers and bringing them to life. She is also responsible for driving innovation, evangelism of Adobe Marketing cloud.

Prior to Adobe, Bansari was leading the Digital Marketing, Analytics and Alliances functions for Airtel. She was a founding member of Airtel’s online business. Some of the products created by her have gone on to win several awards including at the GSMA World Mobile Congress award. She has been part of and led several Digital Transformation journeys at Singtel & Airtel

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.