TOPIC : Marketing Analytics Done Right

Danielle West has been working in digital since 1999 across analytics, content, customer experience, omnichannel marketing and data strategy in the US, EMEA and APAC regions. She has worked with leading brands such as Disney, Sony, Activision, PayPal, Monster, Unilever, M&S, ANZ bank, Malaysia Airlines, Lazada, Informa, Bauer Media and Timberland to name a few. Having worked client side, agency side and tech vendor side, she offers a comprehensive perspective necessary in understanding the needs and objectives of all stakeholders for digital transformation strategies and personalized customer experience strategies at scale. 

Danielle’s current area of focus is around Customer Intelligence which includes Customer Analytics & Data Strategies, Omnichannel (AKA Multichannel) Marketing, CDPs and Holistic Attribution Models which she works with clients and partners to build use cases and deploy within the organization.

SAS is the leader in analytics. Through innovative Analytics, Artificial Intelligence and Data Management software and services. SAS is a trusted analytics powerhouse for organizations seeking immediate value from their data. A deep bench of analytics solutions and broad industry knowledge keep their customers coming back and feeling confident. With SAS®, clients can discover insights from their data and make sense of it all. Identify what’s working and fix what isn’t. Make more intelligent decisions. And drive relevant change.