TOPIC : Marketing in the Post Cookies World

Mike is in charge of engaging with the APAC business community on Ads Privacy issues. Along with his privacy expertise, he brings a deep knowledge of programmatic technology to the role, having previously served as the Head of Authorized Buyers sales (previously DoubleClick Ad Exchange) in Japan.

Other work experiences include leading ad agency partnerships in both Tokyo and Singapore, and a stint at the Google News Initiative, running bespoke digital change management projects for APAC news businesses. He’s also been a guest lecturer at INSEAD on privacy in digital marketing.

Prior to joining Google, Mike worked as International Accounts Lead at Dentsu Razorfish in Tokyo, as well as in smaller independent agencies in the Seattle area. He’s been working in the digital marketing space for 17 years.

Google is an American multinational technology company that focuses on artificial intelligence, search engine, online advertising, cloud computing, computer software, quantum computing, e-commerce, and consumer electronics. It has been referred to as the "most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Google is considered one of the Big Five American information technology companies