TOPIC : It's the people, not the data that fails you: The right mindset for marketing leaders toward Data Science

Pawit has a background in engineering. He became a marketeer in telco business in 2016. He specializes in balancing revenue-oriented and customer-centric recommendation systems. All his works are developed in automatic frameworks. Communicating complex models using simple explanations to business teams is also one of his strengths. Pawit is now the head of data science unit, marketing group at Dtac.

The Company was established as a limited company in August 1989 by Bencharongkul family to provide wireless telecommunications services in 800 MHz and 1800 MHz frequency bands under a “Build-Transfer-Operate” concession granted by CAT Telecom Public Company Limited (formerly known as Communications Authority of Thailand, “CAT”). In 2012, dtac Trinet, a subsidiary of the Company, obtained the spectrum license for mobile telecommunications in the Frequency Band 2.1 GHz from the National Broadcasting and Telecommunications Commission (NBTC) and provides service on 2.1GHz in 2013.