Pedro Uria-Recio

Chief Analytics & AI Officer

TOPIC : Telco data in performance marketing in a post-cookie world

Chief Data Analytics & AI Officer in True Digital Group. 10 years of experience in combining business and AI knowledge to uncover key opportunities in digital media, marketing, advertising, and credit risk, across telecom, financial services, and retail. Managed a hands-on data transformation in a Southeast Asian digital and telecom conglomerate. Gifted in creating and coaching cross-functional teams of advertising specialists, data experts, and digital professionals. Entrepreneurial hustle in bootstrapping new markets and products. Creative, resourceful, and versatile ex-McKinsey consultant. Business Angel, Chicago Booth MBA, and certified AI professional.


True Digital Group, a multinational technology company with headquarter in Bangkok, Thailand, born through the vision of True Corporation, was created with an aim to become the ultimate digital transformation enabler for everyone in Southeast Asia.

Over the last years, True Digital Group hase built deep competences in cutting-edge technologies such as artificial intelligence, big data, blockchain, cloud, Internet of Things (IoT), and robotics. With this, they are able to build a unique ecosystem of digital platforms and solutions and offer a portfolio of digital services, aimed respectively at consumer, merchant, and enterprise markets. Key businesses include Digital Media, O2O and Privilege, Data Analytics, IoT and Digital Solutions, as well as True Digital Academy. They have a regional footprint, with current operations in Thailand, Indonesia, and the Philippines, and a roadmap to expand further across South Asia, leveraging the economies of scale of digital platforms.

12.00-12.40 PM

Friday 24th June

Telco data in performance marketing in a post-cookie world

STAGE 3 (Pavillion)