TOPIC: Business Transformation for the Post Covid Era to win in Thailand

Ariya brings over 22 years of experience in digital, technology, business building and transformation, strategy and execution from across Europe and Southeast Asia.

Starting his career at France Telecom, he returned to Thailand to take the role of Head of Customer Management Development at Orange (now TrueMove), before becoming the Chief Commercial Officer at True Corporation. He served as first Country Head of Google Thailand, setting up and growing the company's office from 1 to 50 employees, and driving exponential growth of the business.

Ariya later became Managing Director of LINE Thailand, shifting the company's strategic focus from being a chat app to a platform (or "SuperApp"), scaling monetization, and building LINE's local services, including LINE Man, LINE Today, and LINE TV.

He also served as President of BEC World, with the vision to transform the company from a television business into a major content and entertainment platform.

Ariya currently works as a CEO of CMO Group which is the leading Experience Tech Creator Company in Thailand. Ariya also sits on the Boards of Index Living Mal, Pomelo, and is a Senior Advisor to McKinsey, and the Digital Economy for Society Working Committee.

Materialising 10,000+ events in the past four decades, CMO Group has been trusted by hundreds local and international firms in delivering the best-in-class experiences in various forms.

Late 2021, their public listed company has repositioned as an ‘EXPERIENCE-TECH CREATOR’ by boosting CMO’s tech capabilities, ushering in the web 3.0 era for their clients and reimagining the potential of the experience industry.

Their 5 experience business pillars are:

• Events
• Equipments
• Entertainment
• End-to-End 2.0
• Experience 3.0